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what to expect
Sellers, we're here to guide you through each step of selling your home - from start to finish. Here's what the process generally looks like.
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1 |
Comparative Market Analysis & Listing Agreement
We throughly review our comparative market analysis and pricing recommendation, and discuss a listing agreement.
Timeline: About 14 days before we list your home.
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2 |
Staging & Lighting
With the help of our Certified Home Stager, we ensure your home will shine for professional photos and video.
Timeline: About 12 days before we list your home.
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3 |
Professional Media
We take care of photography (including twilight and aerial shots), video tour, and 3D Matterport scan.
Timeline: 10-12 days before we list your home.
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4 |
Print Marketing
We create brochures, just listed mailings, and a "home book" with neighborhood, local, and school information.
Timeline: 5-7 days before we list your home.
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5 |
Online Presence
We begin to build excitement for your listing online through Facebook, Instagram, and YouTube features.
Timeline: 1-2 days before the listing is active (the property will be listed as "coming soon" during this time).
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6 |
Listing Day! (Generally Thursday PM / Friday AM)
We will make your listing active on the MLS, Zillow, Realtor.com, Redfin, and Trulia; full web syndication on 7,200+ websites within 12 hours.
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7 |
Showings Begin (Generally Saturday AM)
We use the Centralized Showing Service for your security and buyers’ agent ease. You will receive a notification of each showing. We may suggest that you make arrangements to stay elsewhere if possible during the first weekend.
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8 |
On the Market
We will provide buyer feedback as received, daily email with new and competing listings, weekly stats update (exposure, public views, aggregate data).
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9 |
Offer(s) Received
We help you identify the strengths and drawbacks of offers received and work cooperatively with the buyer's agent toward an offer that meets your unique needs.
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10 |
Closing Day!
We will help you navigate each step of your sale. You can usually expect to close 30-45 days after going under contract.